Tips to Leverage SMS Marketing
Not every SMS marketing campaign is a hit, but if you want to do better than break even on your budget, you’ll need to make smart decisions about how you use SMS marketing. It goes beyond just choosing the right words for your message – though that’s important too. You’ll need to be strategic about who you target when you send messages and how you follow up with leads.
Here are some tips on how to use SMS marketing to your advantage:
1. Keep It Short and Sweet
This one should be a no-brainer, but it’s worth repeating. No one wants to read a novel on their phone, so keep your messages short and sweet. Stick to the point, and don’t try to cram too much information into one text. Ensure the SMS is personal, relevant, timely, and has a call to action.
2. Use Opt-Ins
Ensure you’re only sending texts to people who have opted-in to receive them. No one likes to be spammed, so this is a crucial step to take if you want people to read your messages. You can add an opt-in form to your website or include a keyword that people can text to sign up for your SMS marketing campaign.
3. Send time-sensitive discounts and promotions
People are more likely to act on a message if they feel like they’re about to miss out on something. Sending time-sensitive discounts and promotions is a great way to get people to take action. Just make sure the offer is good enough that people will want to take advantage of it.
4. Use Automation
There’s no need to send out each text message manually – you can use automation to do it. Automation can also help you track who’s responded to your messages and who hasn’t. Using Textline as your preferred service provider will automate your entire process and provide you with insightful analytics so that you can see what’s working and what’s not.
5. Send Relevant Messages
Don’t just send out generic messages – make sure they’re relevant to your audience. Segment your list so that you can send different messages to different groups of people. This way, you’re more likely to reach someone with a message that’s relevant to them.
6. A/B Test Your Messages
Try out different messages to see which ones get the best response. This is called A/B testing, and it’s a great way to fine-tune your SMS marketing campaign. Try out different subject lines, call-to-actions, or even different words to see which ones get the best response.
7. Use Tracking Links
Include a tracking link in your message to see how many people click on it. This is a great way to see which messages are getting read and which ones are being ignored. You can use a service like Google Analytics to set up tracking links.
To conclude, SMS marketing can be a great way to reach out to customers and promote your product or service – but only if it’s done right. Use these tips to make sure your SMS marketing campaign is a success.
Do you need help setting up your SMS marketing campaign? Textline can help. We offer a free trial, so you can try our services to see if they’re right for you. Sign up today.
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